SAC code

SAC code for business consulting and PR: 998312

Business consulting and PR is classified under SAC 998312, “Business consulting services including public relations services”. Billed to a client abroad, it is usually an export: zero-rated, and listed on your monthly EDF.

Checked against the rules on 6 October 2026

The code

  • SAC code: 998312
  • Description: Business consulting services including public relations services
  • Heading: 9983, Other professional, technical and business services
  • GST in India: 18% (9% CGST and 9% SGST, or 18% IGST).
  • On an export: zero-rated; under an LUT, no IGST on the invoice.

What 998312 covers

  • Public relations and media outreach.
  • Communications and reputation management.
  • General business advisory.

When it is a different code

CodeDescriptionUse it when
998311Management consulting and management servicesthe work is management or strategy consulting
998361Advertising servicesthe work is paid advertising

On an export invoice

An example: Atelier Nord SAS, a client in France, is billed in EUR on 15 October 2026 under an LUT.

DescriptionSACQuantityRateAmount
PR retainer, October 20269983121 month€2,500.00€2,500.00
IGST at 0%, export under LUT€0.00
Total€2,500.00

The invoice also carries the client's country, your LUT reference and the endorsement “Supply meant for export under letter of undertaking without payment of integrated tax”. The client and figures are made up.

On the monthly EDF

On the EDFFor this invoice
Buyer and countryAtelier Nord SAS, France
Service and SACPR retainer, October 2026 · 998312
Currency and value€2,500.00
Value in rupeesAt the exchange rate on the invoice

Raised in October 2026, it goes on October's EDF, due at your bank by 30 November 2026. The payment has to reach India by 15 July 2027.

Purpose code for the payment

When the client pays, the inward remittance is usually reported under RBI purpose code P1006, business and management consultancy, including BPO and KPO. Check it on the FIRC or FIRA you get for the payment.

Worth knowing

  • A monthly PR retainer goes on each month’s EDF as one invoice. A recurring invoice raises it for you on the same day each month.
  • On GST invoices, a business with turnover above ₹5 crore shows all six digits; up to ₹5 crore, at least four on invoices to businesses. The EDF asks for the SAC on every line, so use the full code.

Questions people ask

What is the SAC code for business consulting and PR?
998312: Business consulting services including public relations services. It sits under heading 9983, other professional, technical and business services.
Is GST charged on business consulting and PR for a foreign client?
Not when it is an export. If all five conditions are met, the service is zero-rated, and under an LUT the invoice carries no IGST. For a client in India, GST is 18%.
What is the SAC code for public relations services?
998312, business consulting services including public relations services.

Related

This page explains the rules in general. It is not tax or legal advice for your business; check anything you act on with your CA.